Summary of Experience

• Marketing executive with 20 years of experience in creating and implementing effective strategic business, marketing communications, product management and sales plans.
• Primary strength is in designing and implementing business and marketing plans for new divisions of existing companies that insure immediate ROI and sustainable, long-term profitability with minimal impact to the current organization.
• Channel and direct marketing professional with a proven record of successfully developing and executing new, innovative strategies for driving growth in education, consumer and commercial software segments.
  
  

Capabilities

• Strategic business planning and marketing integration - specific expertise in Education
• Team building - possess skills needed to develop highly effective marketing/ sales teams
• Marketing - product life-cycle management (invention to retirement)
• Advertising - media planning, creative design, production and accountability
• Acquisitions - due diligence through integration of acquired companies
• Strategic Partnerships - identification through contract negotiations
• P & L responsibility for organizations in the $2 million to $200 million range
• Market research and analysis including competitive evaluation
• Web, direct mail, collateral, catalog and one-to-one marketing programs - design, management, and target market segmentation
• Customer care (service) and technical support - organization design and management
• Sales program training for internal sales groups as well as channel partners - including OEM, distributors and dealers
• Public relations and corporate communications including product evangelism
• High-level sales presentation design, development and delivery
• Trade shows and Seminar Selling - planning, participant acquisition, lead development and follow through to sales closure
• International experience - distribution partnerships

Achievements

• Created award-winning marketing programs to launch several new products or companies
• Increased marketshare to double-digit growth during industry downturns
• Launched multi-city roving trade-show to promote new products resulting in 25% revenue increase and doubled marketshare
• Managed relationships and negotiated contracts with third-party developers (domestic and International) resulting in five new publishing agreements in one year.
• Launched four award-winning multimedia software titles resulting in $2 million in worldwide revenue in the first 8 months of marketing.
• Implemented cost cutting measures, which resulted in an expense reduction of over $3 million while still attaining aggressive marketing and sales goals.
• Created 35-person telemarketing “customer care” organization to expand account coverage and support outside sales organization. The center generated revenue and leads in excess of $5 million during its’ first year of operation.
• Built direct marketing organization including determining strategic campaign design, sales processing, database design and fulfi llment in less than 90 days.