Summary of Experience

• Fourteen years experience creating, leading and growing educational divisions of leading software publishers and consistently meeting or exceeding quarterly and annual revenue targets.
• People and profit oriented leader with executive management experience in diverse functional areas including direct and channel sales, marketing, operations, and product development.
• Recognized as a top player in the K-12 education market place by major school districts, textbook publishers, resellers, hardware manufacturers and software/internet publishers.
  

Capabilities

• Expertise in the K-12 market.
• Financial analysis of current business and product line profitability.
• New business opportunities analyzed including cost and profitability.
• High level strategic plans for clients’ businesses developed integrating sales and marketing programs.
• Dealer sales programs developed including incentive and volume rebate programs
• Inside Sales organizations designed and implemented.
• Field sales programs designed and implemented including assisting in recruitment, evaluation of sales managers and other sales staff, and development of territory coverage plans.
• Sales program training for internal sales groups as well as resellers and other channel partners.
• Sales literature, brochures and catalogs developed.
• Direct mail programs including list selection, developed and implemented.
• Market opportunity analysis including researching funding opportunities and segmenting the market.
• Market Research management including Qualitative and Quantitative research programs.
• Revenue and product forecasts developed.
• Sales and marketing budgets developed and tied to corporate objectives.
• P&L responsibility for organizations.
• Strategic partners identified and managed.

Achievements

• Achieved 38 consecutive quarters of meeting or exceeding revenue and contribution targets, helping to build The Learning Company into one of the premier software companies in the K-12 market.
• Implemented on-site telemarketing programs growing direct sales revenue to 30% of total sales at The Learning Company and 40% of total sales at Broderbund.
• Negotiated and implemented joint distribution agreements with Jostens, IBM, Apple, Scott Foresman, and Houghton Mifflin resulting in $3M in annual sales from these strategic partners.
• Increased sales of Broderbund’s school division by over 50%.
• Launched new update of Kid Pix and implemented joint products with Teacher Created Materials.
• Co-Founder of “Making It Happen” an organization that recognizes technology-leading educators.
• Board of Directors for the Software Publisher’s Association
• Board of Directors of Adaptive Learning Technology, Inc.
• Board of Directors Math/Science Network.