Enhance Your Company's Visibility

Q: Does your company know who makes the purchasing decisions for it’s product or services?
Q: Can your target audience identify your company’s name and brands?
Q: Are your products represented at key trade shows where decision makers are likely to attend?

Pat Walkington Education Sales & Marketing can help you by providing these services:

Strategic Marketing

  • Brand development
  • Market research and analysis
  • Corporate identity, branding and logos
  • Logo Development
  • Focus groups -facilitation and feedback review/analysis
  • Product launches
  • Positioning workshops
  • Product launch campaigns

Public Relations

  • Media relations - national, local, trade, financial, consumer, business, technology, education
  • Analyst and influencer briefings
  • Media appointments and blitzes at trade shows


  • Sales literature, brochures, and technical data “fact” sheets
  • Annual reports
  • Web site development
  • Multimedia presentations
  • Employee and customer newsletters
  • Special event support materials
  • Corporate/product folders and brochures
  • Product and/or Service Videos
  • Incentive strategies

Direct Mail

  • Continuity/Ongoing campaigns
  • Promotions and dimensional piece design
  • Tracking methodology/lifetime customer value calculations
  • Creative concepts and production
  • Mail house coordination/list selection and management


  • Corporate identity
  • Advertising (print, Internet and broadcast)
  • Creative
  • Print and Multimedia Production
  • Internet marketing
  • Media buying
  • Events marketing
  • Collateral
  • Direct mail
  • Video development
  • Brand/identity development
  • Creative concepts and production (print, Internet and broadcast)
  • Media research and planning (print and broadcast)

Trade Show Support

  • Booth theme development
  • Graphics/display design
  • Booth production coordination
  • Pre-show target audience mailings
  • In-booth promotions and prizes
  • Product launch campaigns
  • In-booth personnel support
  • Pre-Tradeshow target audience mailings